Jun 13, 2022EMPLOYEE SPOTLIGHT: BRETT BÖRZSEIExpertly managing production — and expectations Even as a teenager in Michigan, Brett Börzsei, production manager for Columbine Label Company, knew he wanted to work in the printing industry. Throughout high school, he took graphic design classes at his school and the local university to sharpen his design skills for page layout, websites, animation, and more…3 min read3 min read
Jun 10, 2022DO THESE 7 THINGS TO LOWER THE COST OF YOUR LABELSColumbine Label, with over 34 years of experience in the label printing industry, continually develops and updates criteria to help customers lower the cost of labels and save money on all their custom label runs. Their team of experts is well versed in producing labels for all industries, including craft…3 min read3 min read
Jun 10, 20223–7 SECONDS: CAPTURE THE FIRST MOMENT OF TRUTH (FMOT) WITH CUSTOM PRODUCT LABELSEvery good product needs a good product label. Every good product label can emphasize and showcase not only the product but also the brand as a whole. Knowing the right label materials to suit your product can make the difference in a customer’s perception of quality when looking at products…3 min read3 min read
Jun 10, 2022WHY YOU MUST WIN THE ZERO MOMENT OF TRUTH (ZMOT): CUSTOM PRODUCT STICKERSZero Moment of Truth Creating brand trust and loyalty can be a difficult task, but it is well worth the effort because of the ways that it can boost your business’s bottom line. What is more trusted and well respected than a recommendation from a trusted friend? When you have…3 min read3 min read
May 24, 2022CUSTOM LABELS GIVE YOUR PRODUCTS A DISTINCTIVE IDENTITYWHAT IS THE MESSAGE YOUR LABEL IS GIVING? Consumers shopping for products might not realize the influence that labels have they decide to either buy your product or shelve it. That is why your business should have custom labels and branded designs for a unique, eye-catching, and distinctive identity that customers can easily recognize. The first steps to consider What are some things…3 min read3 min read
May 24, 2022WHAT DO YOU DO WHEN YOUR COMPETITOR IS AN INCH AWAY?IMPORTANCE OF A PRODUCT’S LABEL TO BRANDING 4-minute read On a typical grocery store shelf, dozens of competitive products are packed together in close quarters, inches apart, vying to be put in the shopping cart. Competition is fierce.4 min read4 min read
May 24, 2022LABELS, STICKERS, AND DECALS; WHAT’S THE DIFFERENCEAs defined by Merriam-Webster and Oxford Dictionary: Label: a slip (as of paper or cloth) inscribed and affixed to something for identification or description. Sticker: a slip of paper with an adhesive back that can be fastened to a surface. Decal: a picture, design, or label made to be transferred…4 min read4 min read
Apr 29, 2022TEXTURED WINE LABEL MATERIAL; APPEALING TO YOUR CUSTOMERSWHAT DO WINE CONNOISSEURS LOOK FOR WHEN DECIDING ON A GOOD QUALITY WINE? Color, smell, the balance between elements, and complexity are all elements of a great wine. You could have the best wine in the world but failing to reflect the quality of your wine with a presentable bottle and unique, beautiful label could lead to that bottle being overlooked. Success at…3 min read3 min read
Apr 29, 2022CUSTOMER SPOTLIGHT: SAVORY SPICE SHOPFILLING LIFE WITH FLAVOR ONE SPICE AT A TIME Savory Spice owners blend creativity, craftsmanship, and cooking into a successful boutique business Did you ever stop to wonder how many varieties of paprika there are? If you’re like most people, probably not. But the next time you’re preparing a dish that calls for paprika, you might want to think twice before reaching for that basic grocery store blend.5 min read5 min read
Apr 29, 20229 REASONS WHY LABEL PROOFS MATTERPDF LABEL PROOF VS. PHYSICAL LABEL PROOF The method of emailing PDF files for approval of a label proof has been adopted by printers for decades. This method will show how art appears on a monitor, is universally accepted, and works great in many circumstances including re-prints or minor text revisions. Your printer should have systems in…4 min read4 min read
